About

Food insecurity is an everyday challenge for 4 billion people including at least 10% of the population in mature economies.

40% of global soils are degraded and several planetary ecological limits are already breached

Diet is afflicting the well-being of a billion souls who are overweight and 3 billion who are malnourished

Feeding everyone is difficult, complex, and not a given. 

It is actually one big challenge of food, ecology and diet delivered without breaching planetary limits and feeding everyone with nutritious food.

So here we are, three nerds and a bunch of our mates with some ideas for feeding everyone sustainably covering everything from global emissions to the price of onions. 

We want to share our experience with you and spread knowledge. Stick around, participate and see your science skills grow to uncover your ideas. 

We hope you find something interesting and worthy of your time.

Please join us — sign up to our free newsletter

Our team

Mark is an ecology nerd who was cursed with an entrepreneurial gene and a big picture view making him a rare beast, uncomfortable in the ivory towers and the disconnected silos of the public service. Despite this he has made it through a 40+ year career as a scientist and for some unknown reason still likes to read scientific papers.
You can check his bona fides on Researchgate or LinkedIn

Chris is a late comer to ecology but has happily landed where he should have been all along as an ecological practitioner in his bush regeneration business. When not out passionately managing land, trawling the evidence on nutrition, diet and health or carefully advising NGOs and government, he grows plants in his commercial nursery. 
You can check his bona fides on LinkedIn

Charlie keeps quiet about his extensive economics, modelling and IT skills but can’t help sharing his knowledge of applied ecology and agriculture. He can be the quiet one but watch out when he lobs another truth bomb into the discussion to stop us all wandering off into the weeds. There is always surfing if the audience is cantankerous. 
You can check his bona fides on LinkedIn

What we value at sFED

Everyone should win — the use of natural resources is essential to human well-being but it does not have to be a zero-sum game, we can balance all the values that people care about

Integrity through evidence — knowing what is happening in the world is essential to achieve a win-win and that needs evidence that is transparent and truthful

Everything fit for purpose — no-one knows everything but we all need to know enough, so at sFED we align all our science as fit for purpose by knowing its strengths and weaknesses

Science finds resilient, profitable, value-rich solutions to food production — what grandad did might have worked for him but we cannot rely solely on tradition, we have to apply process knowledge to growing more food as the nutrients become scarce and the climate changes

Healthy scepticism — every good scientist will doubt the truth, they have to in order to find it

Predict, validate and measure smart — nature is very noisy. It is hard to measure it with any reliability so we value prediction and validation (inductive science) as the path to the truth

Look long and prosper — a lot can happen in a human lifetime but it is a blink in ecological time while soils, climate, populations of plants and animals can take much longer to change so a longer view is always profitable

Why you arrived here at sFED

Maybe you are curious, thirsty for knowledge, fed up with the mainstream fear mongering, thinking that there has to be a better way. We can’t just sit by and wait while it all goes down the gurgler. 

Most likely you feel upset about media drivel, claims of fake news, and the deceit that passes for public debate these days

Maybe you worry about the future, what will happen to our food, our environment and our safety

We do and we decided to do something about it.

We gave up our day jobs to develop and drive this online portal as a facilitator of solutions to the many and complex problems of food production and finding diets that create wellbeing for everyone.

It’s time

After decades of progress without thinking, the world must now deal with malnutrition, supply chain disruption, pandemics and a host of inequity issues — most of it catastrophised in the media.

It is time to be more positive, to reskill ourselves to find purposeful solutions, debate policy options, and to call out those who have none. 

It is time to have a sensible discussion founded on evidence and generate solutions to pressing global issues and local challenges. Unless we tackle them positively the climate, the environment, the koala and, of course, the pandemic will haunt us.

Only to do that we need to be honest, get back in touch with integrity and refind the skills to understand and use evidence wisely.

The sustainably FED team is here to help you do all of that and more.

We want you to become famous for solving some of these problems. Not us but you, we would get a huge kick out of that.

Take action. 

Read some of our posts, comment, join the community, sign up for one of our online courses.

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.

Most discussed